For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO provides excellent smartphone photography experience to more and more young people around the world.
When mobile phones first came out, the main purpose of mobile phone was simply to make telephone call. As the years passed consumers demand were changed drastically. Initially the size of mobile phone was big compared to its display than the demand for a smaller device drove the dimensions of the phone down to small size. On later stage additional features began incorporating to the phone.
Today people use their phones as an all-in-one multimedia device. From taking photos and video to posting them to social networks and websites, people use their phones more than ever before. Many have even ditched their desktop computer and laptops completely, choosing to do their browsing, research and shopping from their phone. Smartphone market is full of different types of consumers as their needs and demands are different. Someone needs big battery someone bigger display or good camera, fast processing power. Consumers use smartphone in different ways, to play games, email, social media, taking photos etc.
OPPO always understand consumers demand and bring products accordingly. With the different customer demands and wants OPPO brings different series in their smartphone lineup, those are OPPO A series, OPPO F series, OPPO R series and OPPO Find series. Each series have their own specialties with mass appeal. The OPPO Find X features a design that is different from traditional smartphone designs. A pop up camera allows it to be a full screen smartphone with minimal bezels where the OPPO F series is a selfie-centric series. On the other hand OPPO R series comes up with moderately low-Price and high-end features. OPPO A series is known for having some of the best budget oriented smartphone in the market. Beside all of those OPPO brought some limited edition smartphone (Find X Lamborghini Edition, OPPO FC Barcelona Edition etc.)
There are actually two sides of OPPO’s philosophy, on one hand its research and development team continues to innovate with newer technologies, while on the other the brand is trying to fulfil user demands. From selfies to immersive displays and from stunning designs to VOOC technology, the company has ensured that it’s able to meet the ever-changing requirements of consumers.