Xiaomi, Global technology leader today announced that it celebrated its first Mi POP on Thursday, January 16th in Dhaka. Mi POP is a unique event created by Xiaomi to bring together Mi Fans from across the country for a day where they get to engage and celebrate with the Xiaomi executives exclusively. The company has been organizing Mi POP events since 2012 across the globe.
An excited bunch of Mi Fans along with the Xiaomi team participated in several activities that were lined up for Mi Fans. From quizzes to lucky draws, multiple engaging acts took place where many Mi Fans got a chance to win exciting goodies and Xiaomi merchandise. Mi Fans and top contributors of the Mi Community also performed at Mi POP and were rewarded by the Xiaomi team.
A significant highlight of this spectacular evening was a musical performance by the very popular singer-songwriter Tanzir Tuhin. Tuhin was an instant hit with the Mi Fans and the whole crowd cheered for him as he performed his popular songs Pakhi and Bondho Janala.
Mi Fans are a group of passionate users who are intensely loyal to the Xiaomi brand, and actively contribute to the company’s product development. In Bangladesh the Mi Community currently has over 100,000 registered users today, making Xiaomi one of the top brands to have such a strong community of fans in the country. Several online and offline activities are organized from time to time to keep the Mi fans engaged which include various contests, Fan meets, social posts for engagement among others. Official Mi Fan clubs operate in Dhaka and Chattogram and are being planned to be extended to other cities soon.
Ziauddin Chowdhury, Country General Manager, Xiaomi Bangladesh said, “We are so excited and thrilled to be bringing the first ever Mi POP for our Bangladesh Mi Fans. Mi Fans lie at the core of our business at Xiaomi and significantly contribute to our growth as a brand through their constant support and valuable feedback. Thus an event like this is a great opportunity for us to engage with them. This is our way of expressing to our Mi Fans how much they matter to us and this Mi POP has been nothing short of a big success. We thank our over 500 Mi Fans who attended Mi POP and made it so successful.”
Tanzir Tuhin, vocalist of Bangladesh’s popular band Avash’, said, “Since a very large community of Xiaomi has formed in Bangladesh there is a great role to be played here. A crowd as big as this coming together for a brand is a first of its kind and only Xiaomi could make this possible.”
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.
In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 Company.