The country’s electronics giant ‘Walton’ has brought around 100 models of various sorts of home appliances for the imminent winter season.
The released home appliances are room heater, water heater or geyser, washing machine, electric kettle, electric lunch box, oven, induction cooker, rice cooker, vacuum flask, cloth dryer, hair dryer, coffee maker, iron etc. The demands of these home appliances are generally increased across the country in winter season.
The local brand also set a target of grabbing a lion portion of the demands of the winter season’s home appliances. To achieve the target, Walton has taken necessary preparation before the advent of this year’s winter like raising production, creating sufficient stocks, introducing new models and sorts of appliances, reshaping marketing strategies etc.
According to the traders of home appliances, demands of these appliances have been jumped up sharply during the last couple of winter seasons reasons due to several reasons, which are: improvement of the people’s living standard following the increase of per capita income, recent development in the supply of electricity and ease availability of various sorts of home appliances at affordable rates.
Uday Hakim, deputy executive director of Walton Group, said, sales of their home appliances during the last winter was quite satisfactory. Some uniqueness like reasonable rates, world-class quality, swift after sales service and wide ranges of models of Walton home appliances are resulted in gaining huge customers’ popularity.
Md Mashroor Hasan, head of sales of Walton Home appliances, said that they targeted of meeting lion portion of the local demands of home appliances in this winter.
Walton Plazas and distributors outlets all over the country are decorated with wide ranges of home appliances, along with new models, he said. They set the prices of their home appliances within the buying capacity of all classes of customers, he noted.
Considering the overall preparation, he hoped that they would achieve the sales target, set by the company for the upcoming winter season.
Walton is now manufacturing and marketing wide ranges of winter seasons’ home appliance. These are: 9 models of washing machine; 4models of room heater; 22 models of rice cooker; 16 models of iron machine, 3 models of electric oven and 10 models of microwave oven; 9 models of electric kettle; 4 models of water heater or geyser, 2 models of vacuum flask and hair dryer, and one model of induction cooker, electric lunch box; electric trimmer and coffee maker.
Prices of Walton microwave oven are Tk 9,000 to Tk 16,500. Customer can buy various models of washing machine of Walton brand between Tk 10,000 and Tk 45,000. Walton is selling wide models of rice cookers between Tk 1,480 and Tk 7,500.
Walton engineers said, a team of skilled and experienced workforce under the research and development department is designing the home appliances according to the customer’s taste and purchasing power capacity. They followed ‘zero tolerance’ policy at the production level to ensure highest standard of their appliances.