Bangladesh’s electronics giant Walton has been honoured with the ‘Best Brand Award-2023’ in the refrigerator and the television segment. Walton Refrigerator grabbed the best brand award for tenth times while Walton TV received the award for the first time.
Walton refrigerator and television have received the award in the recognition of the outstanding performance in creating exceptional and sustainable brand equity through gaining the faith of a major portion of the local customers.
Walton received the awards as the most loved brands at a programme titled “15th Best Brand Award- 2023”, organized by Bangladesh Brand Forum (BBF) in association with Nielsen Bangladesh and The Daily Star organized, held at Pan Pacific Sonargaon Hotel in the capital On Saturday last (December 23, 2023).
The best refrigerator brand award was received by Walton fridge’s Chief Business Officer (CBO) Tofail Ahmed, Chief Marketing Officer (CMO) Didarul Alam Khan, Product Manager Shohidul Islam Reza, Brand Manager Mostafizur Rahaman.
The best television brand award was received by Walton TV’s CBO Mostafa Nahid Hossain, CMO Didarul Alam Khan and Walton TV’s Brand Manager Khandakar Ashikul Hasan.
Congratulation Walton’s worldwide customers, distributors, dealers, staff and well-wishers, Walton’s CMO Didarul Alam Khan said, “Getting the most loved brand titled in the refrigerator and television segment is a great achievement for Walton. Customers have played the most significant role in achieving such recognition. This success will play a significant role in achieving the Walton’s vision of becoming one of the best global electronics brands in the world by 2030.
Walton fridge CBO Tofail Ahmed said, Walton refrigerator received the best brand award for the tenth times. We are very proud on this success. Customers have played the most significant role in achieving such recognition. And also, Walton’s customer benefits-oriented marketing strategies like digital campaigns had an important role in the achievement.
Walton TV’s CBO Mostafa Nahid Hossain said, Getting the best TV brand award is a great milestone. This achievement will inspire us to take more responsibilities in a bid to provide international standard advanced features television to customers across the world.
This award-giving initiative was completed based on a global model (Winning Brands) done through a direct consumer survey across the country. Based on the consumer survey, the BBF has honoured Walton with the ‘Best Brand Award’ under the fridge and television categories this year.