A groundbreaking guide to branding and marketing, Bikroy Magic, by Mizanur Rahman Sohel, is now available at the Amar Ekushey Book Fair. The book is an invaluable resource for business owners, entrepreneurs, and those looking to launch a new venture alongside their jobs.
The book covers corporate and personal branding strategies and effective methods for selling products, services, and ideas.
Bikroy Magic is available at stalls 377, 378, and 379 at the book fair. Additionally, it is available for purchase on several online platforms, including boisodai.com, rokomari.com, prothoma.com, and wafilife.com.
Despite meticulous planning, many businesses struggle to achieve their desired sales targets. Even with significant investment in advertising, they often fail to attain the expected growth. Bikroy Magic addresses these challenges by providing innovative sales techniques, branding insights, and competitive strategies.
The book delves into essential branding concepts, strategic planning, brand identity development, target market identification, and the psychological factors influencing consumer purchasing decisions. It also explores public relations (PR) marketing techniques for large-scale branding and promotion on a limited budget, along with a wealth of business secrets.
Readers will gain insights into selling anything—from a needle to an airplane—under any circumstances.
The book also explores unconventional sales strategies, such as selling combs to bald people or refrigerators in freezing climates. It explains how emotional marketing influences consumer decisions and details the psychology behind purchasing behavior.
Author Mizanur Rahman Sohel highlights that the book also examines the role of artificial intelligence (AI) in revolutionizing sales strategies. The book offers 150 business models and concepts for aspiring entrepreneurs searching for business ideas.
It also includes case studies of 100 globally successful advertising campaigns, such as the emotional marketing strategy behind 100% halal soap in Bangladesh, which transformed the country’s soap industry.
Readers will discover 101 proven sales techniques, providing a comprehensive roadmap to boosting sales and staying ahead in business.
Sohel emphasizes that merely surviving in today’s competitive market is not enough—businesses must actively pursue rapid and sustainable growth.
With countless alternatives available for consumers, traditional marketing methods are becoming ineffective. Even digital marketing alone no longer guarantees success.
In the era of AI, businesses must adopt new strategies and discover trade secrets to thrive. This book unveils the billion-dollar sales and business growth secrets, making it an essential read for entrepreneurs, CXOs, brand practitioners, business leaders, academics, and consultants.
Published by Shabdaboli Prokashon, Bikroy Magic is considered one of the most influential branding and marketing books of recent times. Iqbal Bahar Zahid, president and founder of the Nijer Bolar Moto Ekta Golpo Foundation, wrote the foreword. The 240-page premium-quality edition is available for 600 BDT.