Country’s one of the leading electronics and electrical appliances manufacturers Marcel is showcasing nearly 50 models of various sorts of home appliances with the aim of meeting a remarkable portion of the local demands during the winter season.
To meet the target, Marcel undertook some timely initiative like showcasing huge number of models of home appliances, introducing new models, creating sufficient stocks in the outlets, bringing diversity in the product’s design, reshaping marketing strategies etc.
Centering this winter, the local brand has brought 19 models of rice cooker, 6 models of pressure cooker, 4 models of electric kettle and iron, 3 models of microwave oven and room heater, 8 models of blender, one model of energy efficient induction cooker, which have huge demands in the winter season. Among these, Marcel newly released one model of microwave oven and blender. Besides, there are two models of electric kettle and microwave oven in the upcoming list of the local brand’s home appliances.
Marcel officials said that the customers’ reliance on Marcel products is increasing every year. This year, the sales of Marcel home appliances have been increased by more than 30 percent in the period of January to September period compared to the sales of the same period of the previous year.
Reasonable rates, highest standard, swift and best after sales services and availability of huge number of products are resulted in gaining huge customers’ popularity in the local market, they added.
Marketing executives of home and electrical appliances division of Marcel said, they experienced a higher demands of their produced induction cooker and room heater during the last year’s winter season.
They said that serious supply crunch of gas in the individual’s houses were appeared during the last couple of winter seasons. To ease the cooking of regular meals during the scarcity of gas supply in winter season, Marcel brought world-class energy-efficient induction cooker. The monthly cost of cooking using Marcel induction cooker is lower than the half of the cost of cooking using LPG.
Dr Md. Shakhawat Hossen, head of sales of Marcel, said, sales of their home appliances during the last of couple of winters were quite satisfactory. This year, he said, they set a target of grabbing a remarkable portion of the local demands of the home appliances during winter.
To this extent, he said that they completed all of their preparation before the advent of winter.
In the local market, they brought huge number of models of home appliances, which designs were made by the engineers of their strong research and development department.
They are following zero tolerance policy in assuring highest standard of their produced appliances, he said and hoped that they will be able to meet the set target in this winter.
Along with the home appliances, Marcel is manufacturing and marketing world-class frost and non-frost refrigerators, freezers, LED televisions, air conditioners, generators, electric fans, electric switch-sockets, acid led rechargeable batteries, air coolers, kitchen cookware, gas stoves, rechargeable lamps and torches, stabilizers and protectors, water purifiers etc.
Mentionable, Marcel is providing swift and after sales services to the users through its ISO standard service management system, where around 2,500 engineers and technicians are employed.
