To boost the skills of public relations (PR), media management and brand communications strategies, the first-ever ‘PR & Brand Comms Summit 2019’ is held in the city. The daylong Summit held on Saturday, October 26 at Krishibid Institution Bangladesh (KIB) Complex. Communication firm Ra’dia Inc in association with Dream Deviser and ShobdoKolpoDrum had hosted the immersive Summit. Dr. Atiur Rahman, Former Governor of Bangladesh Bank inaugurated the summit as Chief Guest while during the closing Ceremony, Neelima Akhter, Director General of Prime Minister’s Office was the Guest of honour and Chowdhury Manzoor Liaquat, Managing Director of Union Capital Ltd. was the Special Guest.
Coordinator and Ra’dia CEO Syed Rabius Shams has informed they would host the summit every year from now. The initiative was an ideal opportunity for mid-level and young professionals, entrepreneurs, fresher, students and PR & digital marketing enthusiasts, he added. The attendees got an interactive-milieu and an experience-sharing platform from the creative communicators, domain experts and real-life educators where the sessions would sequentially upright the required knowledge and skills needed to excel in the public communications, advertising and branding ecosystem. It was a great networking opportunity for young and aspirant PR & communications professionals connecting with some of the country’s most influential entities and organisations. Some 200 participants attend the Summit aged between 20 and 40 where 3 Panel Discussions, 1 Keynote session. 1 Breakout session and 1 Inspirational session were held.