Banglalink Hosts 2024 Winter Fest with Orange Club Partners

Banglalink’s corporate office in Dhaka hosted the Orange Club Winter Fest last week, organized by the company’s Loyalty & Partnership team. The event brought together Orange Club partners to showcase exclusive offers and celebrate the spirit of collaboration.

The Winter Fest featured a wide range of offerings from Orange Club’s loyalty partners across Lifestyle, Electronics, Fashion, Travel, and Food. Participating brands included Neofarmers, a renowned brand for contamination-free healthy food solutions; Gorur Ghash, a popular online fashion choice among youth; and Rise, a modern lifestyle clothing brand. Footwear brand Step highlighted their stylish catalogue, while UShop by Unilever showcased its leading FMCG platform. Walton presented its innovations in the electronics industry, and Apple Gadgets displayed a selection of premium devices. The event also featured Goofi World, a children’s brand; Flormar Bangladesh, a prominent name in cosmetics; Meena Sweets, a brand known for quality confectionery; Kazi & Kazi Tea, the country’s only internationally certified organic tea producer; and GoZayaan, a top online travel platform.
In addition to exclusive discounts and offers, the two-day celebration included engaging activities, interactive games, and a special partner recognition session. A highlight of the event was a speech by Banglalink CEO Erik Aas, who expressed his gratitude to the participating Orange Club partners for their contributions.
Rafiq Ahmed, Director of Customer Life Cycle Management at Banglalink, said, “Our Orange Club partners are integral to the success of the Orange Club Loyalty Program. Hosting them at the Winter Fest was an opportunity to recognize their contributions and strengthen our collaboration. We look forward to growing together and achieving even greater success as a united team.”
The Orange Club partners shared their appreciation for being part of the event, highlighting how valued and honored they felt. Many expressed their eagerness to collaborate on future initiatives and participate in similar events to further enhance their partnership with Banglalink.

About Banglalink
Banglalink, the country’s leading digital operator, is dedicated to enabling the aspirations of the people of Bangladesh. Driven by the vision of “Digital For All,” Banglalink delivers a wide range of digital services right at customers’ fingertips. Its portfolio includes the telco-agnostic super-app MyBL, the premier entertainment platform Toffee, and RYZE, the country’s first AI-powered digital lifestyle package. As a fully owned subsidiary of VEON, a Nasdaq-listed global digital operator, Banglalink remains committed to driving innovation and building a brighter, more inclusive future for Bangladesh.