Global technology leader Xiaomi has announced the start of its annual Mi Fan Festival (MFF) in Bangladesh. The 2021 festival will center on the theme “Explore the Possibilities”, and to cultivate the spirit of this message, Xiaomi will launch a wide array of online campaigns and invite Mi Fans to discuss and share their experiences of how Xiaomi’s products have benefited their lives with their friends and families. The shopping extravaganza will kick off on April 6 with special offers on Xiaomi smartphones. Xiaomi is collaborating with Daraz to bring the most innovative products at incredible prices to the Mi Fans.
Google and Qualcomm Technologies are also celebrating Xiaomi’s founding day together through MFF 2021. The co-creation of posters for MFF 2021 use the unified visual symbol “&” as the key creative idea of the picture, symbolizing the close cooperation between Xiaomi and Google also between Xiaomi and Qualcomm Technologies. The posters also combine the “infinite” concept of the “Möbius ring” to convey that with Xiaomi, the companies strive to bring infinite possibilities to users’ lives.
Xiaomi, Google and Qualcomm Technologies have always been the forerunners, setting trends for their respective industries with innovative software and hardware solutions. Xiaomi has been working closely with Google and Qualcomm Technologies to advance and accelerate the mass adoption of technological innovations. Xiaomi will continue joining hands with the two tech partners to explore new possibilities, as expressed by the theme of the MFF 2021, with an aim to make everyone’s life smarter and enhance convenience in daily life.
“Xiaomi has always put Mi Fans and users at the core of everything we do. Mi Fan Festival (MFF) is an iconic representation of our Mi Fan culture. This year marks the 10th MFF, and the 11th year since Xiaomi’s establishment. Every year, we celebrate this festival together with Mi Fans, users, and partners around the world to express our gratitude for their support — which is one of our key drivers to continue exploring and innovating. We hope to convey our brand proposition of providing innovation and smart lifestyles to everyone, and our commitment to always be there for our Mi Fans and users,” said Ziauddin Chowdhury, Country General Manager of Xiaomi Bangladesh.
History of MFF
The first MFF was held on April 6, 2012 in Mainland China when Xiaomi decided to launch an event to celebrate the two-year anniversary of its founding. Since Mi Fans played a significant role in the rapid growth of Xiaomi, the company invited Mi Fans to celebrate its birthday together by holding a big party for them. The party venue was set up like a club and guests celebrated while a DJ performed and interacted with them. 100,000 Xiaomi smartphones sold out in just 6 minutes and 5 seconds on that day. From then on, Xiaomi has held MFF every year to show its gratitude towards Mi Fans for their support.
Outside of Mainland China, MFF was first held in India and Indonesia in 2015, before being launched in European markets in 2018, when the first shopping carnival was held in Spain. This year will be the 10th annual MFF.