realme, the fastest-growing smartphone brand, has registered phenomenal growth across different markets in the world in 2021 and is all set to disrupt the premium and high-end smartphone market with their phones from GT Series in 2022.
With the advent of a new year, realme is gearing up to come up with more innovative smartphones for the users. On this occasion, realme Founder and CEO Sky Li has penned an open letter describing the milestones achieved by realme in 2021 and the manufacturer’s vision in the new year.
realme has become the fastest smartphone brand ever to ship 100 million smartphones globally in August 2021. Following this record-breaking achievement, realme’s annual smartphone sales volume has reached a record high of 60 million units, that increased 50% over the previous year. Already a Top 5 brand in 21 different markets, realme has also become the fastest-growing 5G Android brand in Q3 2021.
“We will pursue ever greater innovations in technology and design to break into the Premium Segment with 70% of the company’s R&D resources focusing on high-end tech”, said Sky Li.
2021 was a happening year for realme as it has become a real best-selling brand globally. realme has created different records and made it to the top spots on the bestselling lists during different campaigns like Black Friday, 11.11 and Diwali festival organized by e-commerce platforms.
realme GT NEO 2, the flagship of the year, became the “Top 1 Best Selling 5G Smartphone’ at Daraz’s 11.11 sale, the world’s biggest sale campaign. In India, realme remained the top smartphone brand on Flipkart with more than 40% of the sales on the platform. Consequently, realme has been ranked as Top 1 best-selling smartphone brand in Bangladesh, Thailand and Indonesia on local platform like Daraz.
Apart from these, realme is developing a diverse portfolio of 5G products with an aim to offer 100 million 5G phones in the next three years to the young users. Besides affordable 5G phones, realme will also bring more AIoT products to young consumers as realme has entered AIoT 2.0 development phase with its advanced ‘1+5+T’ strategy.