Grameenphone appoints Sajjad Hasib Chief Marketing Officer (CMO)

Grameenphone has announced the appointment of Sajjad Hasib as their new Chief Marketing Officer (CMO), effective from February 01, 2020. Sajjad will be the successor of Yasir Azman and second Bangali CMO after Azman, who will be undertaking the role of CEO as announced earlier this month.

As the CMO, Sajjad will lead Grameenphone’s integrated marketing, which includes brand strategy, market communications, digital marketing, business intelligence and customer service excellence efforts. He will also continue to manage the 5 business circle sales & marketing operations to lead Grameenphone’s growth and drive customer success through its innovative digital products and solutions.

Sajjad brings in a pool of experiences, having held other critical roles in Grameenphone spanning over a decade. Before joining in Grameenphone, he had worked in the banking and FMCG sector along with other telecom companies at home and abroad. He is a BBA graduate from North South University and has completed his MBA from the University of Bedfordshire, UK.

Sajjad has led several transformations in his journey that includes Distribution Re-modeling & Building one of the largest Telco Distribution Operation in Asia, Decentralizing Sales & Marketing into Regions, and Modernizing Operation thru analytics & digitization.  Sajjad has been a strong believer and driver of building future capabilities, leadership development, and enhancing collaboration across the organization for future.

‘Sajjad is an inspiring leader in terms of his capacity to lead a large team with clear direction and mindset. He has a growth mindset and, at the same time, leading a big modernization job in the organization to ensure better customer experience and sustainability. I am happy that I am handing over my current role of CMO to a strong man who knows his team members, customer and organization. We are delighted that Sajjad has agreed to take on this challenging task.’ said Yasir Azman.

‘I am humbly grateful to the management for entrusting me with this leadership responsibility and also to my entire organisation for the love, respect, and cooperation I have received in the last 14 years.’, said Sajjad upon his appointment.

He further added, ‘I am proud of our commercial team that is committed to growth, innovation, and above all, developing world-class talents and capabilities. With such a fantastic team, I excitingly look forward to serving our customers and teams, contribute to empowering our societies towards Digital Bangladesh, strengthening our brand, creating superior value for our customers, and connecting them to what matters most.’

Before this new assignment, Sajjad held the position of Senior Director & Head of Operations. His professional achievements highlight staggering growth in incremental revenue on customer base and market share.