World-renowned German brand Bosch has stepped foot in Bangladesh market. Edison Group of Bangladesh have been made the sole distributor of Bosch home appliances in the country. The launching event took place at The Westin on 25th February, in presence of BSH Home Appliances FZE CEO Tomas Alonso along with the Chairman of Edison Group -Md. Aminur Rashid and Jafrul Khan – Business Director of Edison Electronics.
German companies have always considered Bangladesh as a preferred destination for trade and business, since Bangladesh offers an immense opportunity for bilateral trade between the two countries. These views were shared by BSH Home Appliances CEO Tomas Alonso at the grand launching event.
Bosch is keen to offer its world-class home appliances to the premium segment of Bangladesh. The brand aims to expand its sales and distribution footprint here by working to grow its retailer/distributor network across the country.
Edison group strongly believes that Bangladeshi consumers recognize the value of German Technology. The Chairman & Managing Director of Edison Group also thanked Bosch Home Appliances Management for establishing this mutually beneficial partnership and conveyed their desire to establish Bosch as the most preferred home appliances brand in the country.
BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances globally. What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research.