Daraz Bangladesh introduces ‘Choice’, a smarter, more rewarding shopping experience

Shopping just got better! Daraz Bangladesh, the country’s leading online marketplace, is thrilled to unveil Choice, a game-changing shopping channel that features an exciting selection of over 4,000 hand-picked, top-rated products at competitive prices, backed by exclusive deals and enhanced logistics support.

With its revolutionary single-cart, single-warehouse approach, Choice makes it possible for shoppers to grab multiple items in one go, enjoy lightning-fast 1-3 day deliveries, and Free Delivery when purchasing just three or more items. Choice also comes with a reassuring 7-day hassle-free return policy, while the excitement never stops with exclusive Lightning Deals, Early Bird Offers, and Flash Sales that bring irresistible savings.

Evolving from the popular ‘Any 3′ concept, the reinvented Choice channel expands its product assortment to include a growing selection of daily essentials covering FMCG, Fashion, Health & Beauty, Electronics, and Lifestyle categories. In conjunction with the ongoing 3.3 Grand Ramadan Sale, Choice has introduced a variety of food items including drink powders, aroma rice, chickpea powder, spices of many kinds, vermicelli, as well as prayer essentials such as hijabs.

The Ramadan celebration gets even more special with Choice’s exciting FREE GIFT feature, where customers purchasing four or more products can select a complimentary gift from a curated collection. This delightful perk, on a first-come, first-served basis, will continue beyond Ramadan, bringing joy to shoppers year-round.

The channel features an impressive lineup of trusted brands to ensure customers get only the best. From FMCG brands such as Aarong, ACI, AMA, Ispahani, Radhuni, and Dettol, to Health & Beauty brands including Ponds, Tressemme, Lux, Closeup, Colgate, Dove, Jui, Livon, Pantene and more, all at prices that will make you smile.

Sellers aren’t left out of this shopping revolution. Choice supercharges business growth with enhanced visibility, priority placement, streamlined inventory management, and a direct line to eager customers looking for trusted products. The single-warehouse system simplifies operations while Free Delivery incentives drive more sales than ever before.

Ben Yi, Managing Director of Daraz Bangladesh, said, “Choice is built on what matters most to our customers, trusted products, great prices, and an easy, fast shopping experience. With faster delivery and exclusive deals, we’re taking e-commerce in Bangladesh to the next level.”

Jiang Han Adela, Global Head of Choice at Daraz, added, “Choice is designed to meet the evolving needs of online shoppers by combining convenience, quality, and value. This platform not only enhances the customer experience but also strengthens our sellers’ growth opportunities, ensuring long-term success for all.”

Ready to explore Choice? It’s now available on the Daraz app’s homepage or through the dedicated “Choice” search filter.

About Daraz Group

Founded in 2015, Daraz is the leading e-commerce platform in South Asia with operations in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It provides sellers and consumers with cutting-edge marketplace technology, targeting a rapidly growing region of 500 million people. By building an integrated infrastructure covering e-commerce, logistics, payment and financial services, the company aims to deliver an immersive, personalized shopping experience and uplift South Asian communities through the power of commerce.