ASUS Bangladesh today unveiled the ASUS ExpertBook Ultra at an inauguration programme in Dhaka, introducing its flagship business laptop to the country’s professional and enterprise market. Designed for modern professionals, business leaders and organisations, the device brings together high performance, mobility and advanced security.
Introduced under the statement “The Flagship of the Industry. Period.”, ExpertBook Ultra represents the pinnacle of the ASUS ExpertBook portfolio, bringing together premium design, next-generation AI capabilities, powerful performance and enterprise-focused reliability in an exceptionally lightweight form factor.
The ASUS ExpertBook Ultra will be available in Bangladesh with Intel® Core™ Ultra 5 and Intel® Core™ Ultra 7 processor configurations, with prices starting from BDT 220,000.
Flagship Performance for the Next Generation of Business
The ExpertBook Ultra is designed for professionals who need to handle multiple applications and demanding workloads while working across different locations. Powered by the latest Intel Core Ultra processors, the laptop supports AI-accelerated computing alongside everyday business applications and multitasking. ASUS has also incorporated its thermal engineering into the device to support sustained performance.
Professional Mobility, Premium Design
Weighing approximately 0.99 kg, the ExpertBook Ultra is aimed at users who regularly move between offices, meetings and work locations. Its premium metal construction combines a lightweight profile with the durability associated with the ExpertBook range. The device also features a high-resolution OLED display, offering detailed visuals, deep contrast and vivid colours for presentations, data visualisation, content creation and everyday computing.
Built for the AI-Powered Workplace
As artificial intelligence becomes increasingly integrated into daily work, the ExpertBook Ultra provides dedicated processing for supported AI applications and workloads. From intelligent collaboration and productivity tools to AI-enhanced communication and workflow optimization, the device is built to help professionals work more efficiently while supporting more AI workloads directly on the PC along with business-focused AI solutions.
Enterprise-Grade Security and Reliability
For organizations where data protection and business continuity are critical, ExpertBook Ultra incorporates ASUS business security technologies designed to protect devices, data, and firmware against evolving threats. Through ASUS ExpertGuardian and enterprise-grade security capabilities, ExpertBook Ultra provides multiple layers of protection while supporting the security and manageability requirements of modern organizations. The device is also engineered around the reliability standards of the ASUS ExpertBook series, making it suitable for demanding professional and enterprise environments.
At the launch event, Rex Lee, ASUS Vice President and General Manager of Asia Pacific Commercial Business, said: “ExpertBook Ultra represents our vision of what a true flagship business laptop should be. Professionals today expect performance, portability, design, and security in one device. With ExpertBook Ultra, we are bringing that combination to Bangladesh and raising the standard for premium business computing.”
The launch event brought together senior ASUS officials, global officials, and representatives from Global Brand, the ASUS importer in Bangladesh were present at the event. Business leaders, enterprise customers, channel partners, media, technology influencers, and industry professionals were also present, allowing attendees to experience the ExpertBook Ultra and its capabilities firsthand.
Customers can purchase the ExpertBook Ultra through ASUS-authorized business and retail partners across Bangladesh. For more information, please visit the official ASUS Bangladesh website.