To honor the most loved brands of Bangladesh, the 11th edition of Best Brand Award Bangladesh has taken place Yesterday. Bangladesh Brand Forum (BBF) in Partnership with Nielsen Bangladesh and in association with The Daily Star has put together the event at the Grand Ballroom of Hotel Le Méridien, Dhaka. Around 500 guests attended the award ceremony.
To inspire the brands of the country, Bangladesh Brand Forum has been honoring the most loved brands through Best Brand Award for the last 11 years. The objective of the Best Brand Award is to demonstrate and celebrate the success of the brands, achieved through tough and effortful initiatives. This year, the best brands in 34 categories and the overall top 15 brands were awarded the signature Best Brand Award crest.
Best Brand Award started its journey with Nielsen Bangladesh in 2008 based on a global model (Winning BrandsTM) done through a direct consumer survey of 4000 consumers across the country. This year Nielsen Bangladesh, assisted by South Asia Nielsen expert team has added parameters that have made the study more robust.
The award-giving ceremony started with the welcome speech of Ms. Nazia Andaleeb Preema, Director, Bangladesh Brand Forum, President, Women in Leadership (WIL), and Founder, Bangladesh Creative Forum also has given her speech at the opening ceremony. She said, ‘To be really edgy, local brands need to delve in our cultural dimension by understanding the psyche of evolving Bangladesh strong brands has to immerse with science and arts. Only then brands will be sustainable because it is about striking emotional chords with functionality.’ Also, the opening speech of Mr. Prasun Basu, President, Nielsen South Asia.
Mr. Sudeep Chatterjee, Managing Director, Nielsen Bangladesh gave a detailed speech to describe the Methodology of Best Brand Award 2019.
A total of 100 brands were recognized across 34 categories. In the overall top 15 brands rank, bKash won the status of the number one brand. RFL Plastic and Radhuni secured the second and third places in the overall best brands rank. This is the first time, 4 out of the top 5 brands in this list are home-grown brands.
Best Brand Award has marked its 11th year and to make the journey more extravagant Bangladesh Brand Forum & Nielsen Bangladesh have recognized 5 brands who have performed consistently and made it to the overall top list in the decade long journey of Best Brand Award. These brands are Parachute Advanced Hair Oil, Lux, Grameenphone, Sunsilk & Closeup.
An initiative by Bangladesh Brand Forum, Best Brand Award 2019 has been organized in partnership with Nielsen Bangladesh and in association with The Daily Star. The initiative also had Knowledge Partner – Marketing Society of Bangladesh (MSB); Strategic Partner – Bangladesh Creative Forum; Event Partner – Le Méridien Dhaka; IT Partner – Aamra Network; Lifestyle Partner – Advanced Technology & Ideas Ltd. and PR Partner – Back Page PR.
The category-based results of Best Brand Award 2019 can be subscribed from Nielsen Bangladesh Office.