introduces Tropicana, the world’s number one packaged juice brand* to Bangladesh with the launch of its Tropicana Frutz range. Made from the choicest of fruits, Tropicana is known for offering high quality, refreshing juices and fruit beverages. The new Tropicana Frutz range of juice drinks brings consumers in Bangladesh a delightful taste experience with the tasty goodness of – fruits. Tropicana Frutz will be made and distributed nationwide by Transcom Beverages Ltd., PepsiCo’s exclusive bottling partner in Bangladesh.
Tropicana specializes in fruit-based beverages and is known for sourcing the choicest of fruits to offer the most refreshing taste. Nurtured under the Tropicana brand, Tropicana Frutz is the perfect on-the-go beverage, with an exciting range comprising three fresh flavors – Mango, Orange and Apple.
Tropicana Frutz Mango offers an indulgent mango experience made from Ashina mangoes grown by farmers in Bangladesh. Tropicana Frutz Apple gives the taste buds the perfect burst of apple, while Tropicana Frutz Orange with orange pulp, offers a unique sensory experience in every sip.
Speaking about the new launch, Mr. Debasish Deb, Country Manager, PepsiCo (Bangladesh) said, “Bangladesh is a very important market for us, and we are delighted to introduce the world’s no. 1 packaged juice brand Tropicana here. At PepsiCo, our prime focus is to add value to our consumers’ lives by offering products and solutions that are thoughtfully developed and appeal to their taste buds. Tropicana Frutz has been launched specifically keeping in mind the taste preferences and demand from our Bangladeshi consumers. Our Tropicana fruit beverages are loved worldwide, and we hope that the refreshing range of Tropicana Frutz will be the perfect fit for consumers seeking everyday refreshment in a convenient on-the-go format.”
Tropicana Frutz Mango is priced at Tk. 25 for 250 ml and Tk. 35 for 350 ml; while Tropicana Frutz Orange and Apple are both available at Tk. 40 for 350 ml.
Mr. Vishal Kaul, Vice President – Beverage Category, PepsiCo said, “Tropicana Frutz is a great addition to PepsiCo’s diverse portfolio in Bangladesh, as we look to widen our presence in the beverage category. As we delved into taste preferences of our consumers in Bangladesh, we explored their love for fruit-based blends. Introducing juice drinks with the fruit expertise of a premium brand like Tropicana is, therefore, a natural direction for us. Each variant in the Tropicana Frutz range has been specially created to offer a rich taste experience that consumers will love.”
Speaking about the launch, Mr. Khurshid Irfan Chowdury, Managing Director & CEO, Transcom Beverages, said, “Our partnership with PepsiCo has brought iconic global brands like 7UP, Pepsi, Mirinda, Aquafina and Mountain Dew, that have all captured the hearts of our consumers here in Bangladesh. We are delighted to bring the international brand experience of Tropicana to our consumers. At the same time, we are proud to be sourcing the best of our country’s own popular Ashina mango pulp for making the perfect tasting mango fruit drink. The move to launch a premium brand like Tropicana is part of a strategic roadmap for expanding our liquid refreshment portfolio with relevant offerings. We remain committed to serving the needs of our consumers here with the best of PepsiCo’s global brands combined with our in-depth local expertise.”
*Tropicana is the No. 1 brand in packaged 100% juice and nectars in the world in 2017, in off-trade volume: Source 2017 Euromonitor International Limited
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
About Transcom Beverages
Transcom Beverages Ltd. is the sole franchisee of globally renowned PepsiCo in Bangladesh. The company exclusively markets Pepsi, 7Up, Mountain Dew, Pepsi Black, Pepsi Diet, 7Up Lite, Mirinda and Aquafina in Bangladesh.