Today, TikTok proudly unveils its annual “Year on TikTok 2023” report, a comprehensive reflection on the year’s most influential trends, creators, and moments that shaped the platform in Bangladesh and worldwide.
This initiative highlights TikTok’s commitment to fostering a space for creative expression and cultural exchange during pivotal moments in our global community.
In 2023, TikTok’s global community, now over 1 billion strong, embraced an array of trends, from life hacks and laughter to a fascination with history.
The platform has become a cornerstone for cultural impact and connection, where users from Bangladesh and beyond find common ground in creativity and shared experiences.
The Bangladeshi community on TikTok particularly connected with content around Ramadan preparations, Eid celebrations, and the colorful festivities of Durga Puja.
These cultural moments are vividly captured in popular videos like Safa Kabir’s “Ramadan Preparation” and Mehazabien Chowdhury’s “EID Get Ready With Me,” encapsulating the spirit of local traditions and celebrations.
Adam Presser, Head of Operations at TikTok, stated, “With ‘Year on TikTok 2023’, we aim to celebrate the diverse and memorable moments that have defined our platform over the year.
It’s a showcase of the stories that have inspired, entertained, and educated our global audience. We extend our gratitude for another year of shared creativity and joy.”
Pooja Dutta, Operations Lead for South Asia at TikTok, added, “Reflecting on TikTok’s 2023 journey in Bangladesh, we are delighted to witness the fusion of creativity and culture that has blossomed on our platform.
The Bangladeshi community’s engagement with music, such as the heartfelt ‘Ami Ek Emon Pakhi’ and the rhythmic ‘Jhumka,’ exemplifies their unique ability to connect through music. We are proud of how TikTok has become a hub for Bangladeshi creativity and culture, resonating both locally and globally.”
The ‘Year on TikTok 2023’ report is an amalgamation of diverse content categories that have defined the platform over the year, adds the press release.
The aforementioned categories notably include ‘#ForYou Faves’, which highlights trending videos among users both in Bangladesh and globally, showcasing what’s popular on the platform. The ‘Playlist’ category brings to the forefront the year’s top songs among the TikTok community.
Another category, ‘Breakthrough Stars’, acknowledges the creators, celebrities, and artists who have emerged as influential figures on TikTok. The ‘Hitmakers’ category pays tribute to the artists whose music has dominated the TikTok scene in 2023.
The list of categories also includes ‘Loved by Locals’, which puts a spotlight on small businesses that have inspired the TikTok community.
Lastly, the report also focuses on the educational and informative content under ‘Learn on TikTok’ or ‘TikTok Taught Me’.
TikTok’s journey through 2023 has been a testament to the platform’s unparalleled ability to foster a global community bound by creativity, culture, and shared experiences.
TikTok looks forward to another year of inspiring and connecting people across the world, further strengthening its role as a leader in the realm of short-form mobile video and a cornerstone of digital culture.