The Chinese E-commerce giant Alibaba group, has recently acquired Daraz Bangladesh on 8th May 2018. After being a part of Alibaba’s ecosystem, the biggest online marketplace of Bangladesh, Daraz (daraz.com.bd) has revamped itself.
The rebranding will include new logo and new unique selling points for Daraz BD. It now has five Unique Selling Points (USP) – Biggest Variety, Ease and Speed, Best Price, Fast Delivery and 100% protected, which will help the customers to trust Daraz even more.
The Daraz mobile application and website is now more user friendly. A state of the art new mobile application with artificial intelligence is now in Bangladesh.Customers can get the whole new shopping experience using theDaraz app.The spectacular new app is launched on 14th September, 2018 which includes unbelievable 8 special features- Official Stores, Collections,Daily Flash Sales, Brand Vouchers, Product Recommendations, Wishlist, Easy and Secure Checkout, Top-Up and E-Store.
On this occasion, The Managing Director of Daraz Bangladesh, Syed MostahidalHaq, said “Both the consumers, sellers and entrepreneurs will be vastly benefited by the rebranding. With the help of advanced technology and knowledge that Alibaba brought in, Daraz BD(daraz.com.bd) will be able to serve its customers more efficiently. I would urge everyone to download the new Daraz application and use it. Happy shopping!”
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