Shwapno the largest retail chain and undoubtedly the best retail superstore of Bangladesh has been awarded the “Asia’s Marketing Company of the Year of 2020” by Asia Marketing Federation (AMF) at the 6th AMF Asia Marketing Excellence Award.
Asia Marketing Federation (AMF) is the foremost governing body of marketing in the region whose member countries include Japan, South Korea, Singapore, Cambodia, China, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Sri Lanka, Taiwan, Thailand, Vietnam and Bangladesh. This award reflects the excellence of marketers in the admirable qualities of versatility, innovativeness, and infallible growth.
Ultimately, SHWAPNO Charmed the jury board, competing against participants from Japan, South Korea, China, Singapore, Thailand, Cambodia, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Sri Lanka, Taiwan and Vietnam.
SHWAPNO has been recognized for their outstanding efforts in the marketing of their company’s products and services. This award reflects their excellence in marketing and the admirable qualities of versatility, innovativeness, and strategies that reflect the consumer’s and the community’s mind, heart and spirit.
The Jury members undertook a meticulous assessment of all the submissions throughout November 2020, and selected the winners through a rigorous process. The Bangladesh Chapter Marketing Society of Bangladesh (MSB) of the Asia Marketing Federation (AMF) & Bangladesh Brand Forum (BBF) chose the nominees in two categories: Marketing Company of the Year & Marketing 3.0. The Marketing Company of the Year (MCOY), for which SHWAPNO was nominated, required the organization to have admirable qualities of versatility, innovativeness, and strategies that reflect the consumer’s and the community’s mind, heart and spirit, which encapsulated the past three years of SHWAPNO’s work to the AMF jury board.
After the jury board received all the required documents, they then chose which nominees from respective countries will be eligible to present their defense, which happened virtually this year for the current pandemic situation. The presentations were to be marked by the AMF jury. The jury board consisted of jurors from 15 countries which made jury process even more rigorous.
The physical awarding is expected to take place on February 2021 in Singapore.
SHWAPNO was established in 2008 when ACI, a conglomerate of Bangladesh, dabbled into the service sector for the first time with a humble mission to connect consumers with producers. SHWAPNO has retained the Best Brand Award status in the superstore category Bangladesh Brand Forum for Five consecutive years (2016, 2017, 2018, 2019 & 2020). SHWAPNO has been awarded the one of top 10 most loved brands of the country award in 2019 & 2020. SHWAPNO has also been entitled with “Superbrands” by Superbrands Bangladesh for two consecutive years (2018 & 2020-21). With these achievements and many more recognition.