Drink ‘Thums Up Current’, stand a chance to win a Motorbike!

Thums Up Current, the thunderous beverage from Coca-Cola Bangladesh, has recently launched an exciting promotion ‘Current khao, Bike jetar shujog pao’ (Drink ‘Current’, Take the chance of winning motorbike) for the consumers. 60 lucky consumers stand a chance to win a brand new ‘Yamaha FZS FI Version 2 DD, 150 cc’ motorbike and a guaranteed 10 Taka recharge.

To participate, one has to simply purchase any 250 ml PET bottle of Thums Up Current with yellow crown and collect 4 crowns with letters ‘CU, RR, EN and T’ printed under them. There will also be a unique code under the crown of every Thums Up Current bottle. On sending this code to the given number, consumers can get an instant recharge of 10 Taka. The campaign will run for 60 days until mid-April.

Sharing his thoughts on the campaign, Ajay Bathija, Managing Director, Coca-Cola Bangladesh said. “We launched Thums Up Current around 10 months back and the brand has received huge positive response from the youth. Now we want to take the excitement a notch higher and give our consumers what they aspire. The thunderous taste of ‘Thums Up Current’ and the exciting new Under The Crown campaign will build further excitement for our consumers this summer.”

As part of the promotion, Thums Up Current has launched a robust integrated marketing campaign in Bangladesh, including an exciting TV commercial, digital, radio, outdoor, social media and retail advertising. The campaign will promote the brand’s unique taste and recharge benefits along with a chance to win motorbikes.

About Coca-Cola Bangladesh

Coca-Cola in Bangladesh refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Diet Coke, Sprite, Fanta, Kinley Water, Kinley Soda, Coca-Cola Zero, Sprite Zero and Thums-Up Current. The system employs more than 500 people directly and indirectly provides employment to over 5,000 people. Coca-Cola is committed to strengthening the community through various programs, such as ‘Every Drop Matters’ and WASH, both of which help to provide water, sanitation, hygiene as well as rainwater harvesting projects in schools across the country. Coca-Cola in Bangladesh is running its unique and flagship program named “Women Business Center” where, women empowerment in financial sector is the main objective empowering 100,000 women in the country by 2020.