TikTok to reignite love of reading with #BookTok Experience Centre at Ekushey Boi Mela

TikTok has launched its BookTok Experience Center at Amar Ekushey Boi Mela to reignite the love for reading and encourage its Bangladeshi users to engage with the growing community of book lovers across the world.

This initiative, under the hashtag #BoiMela, aims to create a unique experience for book lovers from within the TikTok community who can visit the Experience Center to engage with fellow enthusiasts and celebrate the love for books and reading.

Situated at stall 918, the Experience Center is a dedicated space crafted to immerse visitors in the literary world through TikTok’s vibrant lens. The centre will spotlight the BookTok Corner, a specially curated area that showcases popular books highlighted by the BookTok community.

Here, visitors can connect with the stories and authors that have ignited discussions and set trends on TikTok. Embracing innovation and interaction, the TikTok Experience Centre is set to feature engaging elements. Attendees can look forward to discovering TikTok branded materials and QR codes that direct to #BookTok and #BoiMela content within the app.

The hashtag BookTok and hashtag BoiMela campaigns at the Ekushey Boi Mela transcend a mere exhibition of books; they represent a dynamic platform for creating and sharing literary content. TikTok is excited to initiate the #BookTok campaign by inviting users to engage in creative trends such as ‘Top 3 Books You Have to Read’ and ‘DIY Bookmarks (Butterfly)’ under both hashtags.

TikTok aims to engage the reading community by spotlighting top Book Lover accounts. These featured accounts will serve as a source of inspiration and engagement, encouraging users to interact using TikTok’s Q&A feature for personalized book reviews and recommendations.

#BookTok has been the go-to hashtag on TikTok for all content pertaining to books, reading, writing and everything in between. With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms.

The #BookTok community has been on TikTok since early 2020, but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders. Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 28.9 million posts globally to date.