RYZE, the country’s coolest lifestyle brand powered by Banglalink and featuring AI-driven productivity tools, brought together hundreds of young fitness enthusiasts for RYZE Neon Run: Bangladesh’s first-ever neon-lit night run. The event transformed Fortis Sports Ground into a vibrant arena of motion, music, and self-expression, redefining the fitness experience for the country’s youth.
Followed by a warmup session by Dhaka Flow, participants ran through a glow-in-the-dark track, their faces illuminated with neon paint, embracing the energy and spirit of RYZE. More than just a run, Neon Run blended fitness with entertainment, proving that physical movement doesn’t have to be routine; it can be exhilarating. As the first event of its kind in Bangladesh, it introduced a new way for young individuals to engage in fitness, pushing the boundaries of traditional workouts.
Golam Kibria, Chief Digital Officer of Banglalink Digital Communications Limited, said, “RYZE Neon Run is a first-of-its-kind experience in Bangladesh, designed to bring our community together in a bold and exciting way. It’s not just about running—it’s about energy, music, and a vibrant celebration of movement and connection. At RYZE, we’re always looking for new ways to engage and inspire, and this event is a perfect reflection of that vision.”
The event also featured the RYZE Experience Zone, where participants explored the brand’s digital lifestyle offerings, AI-driven productivity tools, and exclusive benefits tailored for the youth.
As Banglalink continues to evolve as a digital operator, RYZE remains at the forefront of youth empowerment, pushing new boundaries in fitness, self-expression, and digital experiences.
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