Youth-favourite consumer technology brand realme has announced ‘Ultra’ phone, the company’s prototype that boasts an interchangeable lens setup, at MWC 2025.
This visionary device features a 1-inch customized Sony sensor paired with a proprietary lens mount system, enabling users to attach DSLR lenses directly to a smartphone.
With two pro-level lenses – 73mm portrait and 234mm telephoto – it delivers optical clarity previously unthinkable for mobile devices, from creamy bokeh to lossless 10x zoom.
Alongsidethis, realme unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base in three years while achieving success in the mid-to-high-end market.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs,” said Chase Xu, vice president and CMO of realme.
“Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology,” he added.
To achieve this strategic vision, the company has articulated a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme has announced the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide.
The GT Series, branded as the “Next-Level Performance Flagship with AI,” offers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging, elevating user experiences to new heights.
The Number Series, featuring “Next-gen Performance & Camera,” seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design, enabling young users to excel in both everyday tasks and gaming.
The C Series, positioned as “Better Tech for Youth,” delivers ultra-smooth and durable experiences unmatched in its price segment.
Reaffirming its commitment as an AI popularizer for young people, realme will continue to lead the trend of AI integration in smartphones, elevating mobile AI capabilities and inspire the next generation to explore limitless possibilities of AI.
Through its NEXT AI initiative, the brand focuses on providing advanced, accessible and user-friendly technologies in AI imaging, AI efficiency, and AI gaming. Over the next three years, realme plans to deliver 100 million AI smartphones globally. It also promises to provide the segment’s leading chipset experience and massive battery across all product lines, including GT Series, Number Series, C Series and more.
realme will embark on highly anticipated cross-industry collaborations with iconic IPs. Each year, it will unite with at least one iconic IP that deeply resonates with the culture and values of global youth, fostering a genuine connection that inspires and engages them.
In 2025, realme is poised to announce two exciting partnerships with leading entertainment and luxury IPs, culminating in the launch of exclusive limited-edition products that embody the spirit and creativity of these collaborations, setting new standards in the industry.