Popular short-video creation and sharing app Likee has recently introduced a new feature called ‘SuperLike’ to give the users an opportunity to appreciate their favorite content creators and encourage creators to produce quality contents at the same time.
Owing to abundance of contents in this world of social media engagements, likes are gradually losing the appeal among the users. Whereas, likes are supposed to be a sign of approval from the users and recognition to the content creators. To inspire the users to ‘like’ only those contents that are good and meaningful and also, encourage the content creators to come up with more creative contents, Likee has brought in this new feature ‘SuperLike’.
On the one hand, fans and users, through this new feature, can get closer to their favorite and best content creators by giving SuperLike. Initially, users will be given 10 SuperLikes. When the stock of likes runs out, the user can take tasks to earn more quota, like inviting friends to join the Likee-family or simply purchasing SuperLike quotas as a way of donation to favourite creators.
On the other hand, content creators can monetize SuperLikes earned from the users as well, which will act as an encouragement to the content creators to strive for something more creative and better. Nusan Tasim, an active Likee creator with a fanbase of almost 13M, is the highest achiever in this sector. The success of Nusan owed a great deal to his strategies of the high-quality content creation and active engagement with his fans. On Nusan’s profile, it’s noticeable that a variety of quality videos were shot in perfect lighting, using good camera giving perfect sound effects. All of these takes immense dedication and proper planning before creating a content. Besides, he actively engages with his fans by arranging Giveaway and interacting with them in the comment section, which in return help to enhance his relationship with the followers and gain the SuperLikes from them.
Likee intends to support good content creators through this feature. Verified content creators can also post product reviews and earn through the approval of subscribers in the form of SuperLikes. This feature will not only provide the content creators an additional stream of revenue, but also motivate them to craft better stories for their audience and followers.
Gibson Yuen, Head of Likee Global Operations said, “Times have changed, so is the consciousness level of the users. Now, quality contents matter more than ever and if you want to stay in the race, you must produce contents that are intriguing and creative. Taking cue from this changed reality, Likee wants to provide both the users and content creators to engage among themselves in a more meaningful ways by means of creating effective and quality contents.”
The SuperLike feature is expected to help create a more creative online space and healthy community as the content creators will feel inspired to strive for maximum rating by creating high-quality contents. At this stage, Likee is actively communicating with the audience and studying their preferences to see if the feature is relevant. In the future, Likee will also plan to create an even more creative atmosphere in the community, so that creators will get maximum ratings for their high-quality content.
About Likee
Likee is a Singapore-based global short video creation and sharing platform. Likee was initially launched in July 2017 and is now one of the world’s most popular apps with over 150 million users worldwide. Our mission is to make it easy for everyone to create creative and engaging videos and record memorable moments. Likee’s features also make it easy for users to connect with each other. We hope that everyone will be able to explore valuable and interesting discoveries through our platform, as well as enjoy a wider world. Likee is available for download from iOS and Android operating systems.