Grand Launch of ELF Lubricants and Chery’s Premium SUVs in Bangladesh

Asian Petroleum Limited, the official distributor of ELF Lubricants and Asian Motorspex Limited, the official distributor of Chery Bangladesh, hosted an exclusive grand launch event at the Grand Ballroom of Radisson Blu Dhaka Water Garden. The event was a significant milestone in the automotive sector of Bangladesh with the official unveiling of ELF Lubricants – a globally renowned French brand backed by TotalEnergies – alongside the local debut of two of Chery’s most anticipated models: the Tiggo 8 Pro and the Tiggo Cross.

The evening brought together industry leaders, automotive enthusiasts, and special guests for a celebration of innovation, performance, and premium design. National cricket icon Tamim Iqbal Khan the Brand Ambassador of Chery Bangladesh & Key Opinion Leader ELF Lubricants, shared his excitement, stating, “The Tiggo 8 Pro really impressed me with its tech and comfort. It’s amazing to see a brand like Chery enter the Bangladeshi market with such high-quality offerings. I’m proud to be part of this journey with Asian Holdings. ELF Lubricant is just as impressive, automobile health is a big concern for car and motorbike enthusiasts and owners, and a world renowned and trusted brand of lubricant puts our mind at ease regarding the wellbeing of our vehicles.”

The launch of ELF Lubricants in Bangladesh signals a bold step forward for the local automotive servicing industry. Ranked 4th globally, ELF is synonymous with high-performance technology, innovation, and motorsport heritage. With over 136 victories in Formula 1 and strategic alliances with global names like CF Motors, Alpine Renault, and Royal Enfield, the brand is expected to set new standards in lubricant performance for both motorcycles and passenger vehicles in Bangladesh, supported by $1 billion in annual R&D investment, ensuring continuous innovation and uncompromising quality. Dewan Shajedur Rahman, Managing Director of ELF Bangladesh, remarked, “ELF is not just a product—it’s a legacy. With our country’s tropical climate and congested urban traffic in mind, ELF’s advanced formulations will offer durability and reliability like never before. This lubricant will ensure lasting health for all kinds of transportation, be it cars, motorbikes, buses, trucks or CNGs.”

Kosuke Yoshida, Director of Asian Holdings, commented, “With this launch, we are introducing not just vehicles, but a new lifestyle. Chery is ready to compete at the highest level in Bangladesh, offering customers global technology tailored for local needs.”

Features of the new cars:

Tiggo 8 Pro 1.6T: Chery’s much-awaited SUVs made a striking impression at the event. The Tiggo 8 Pro 1.6T Flagship stood out with its powerful 195 BHP turbocharged petrol engine and luxurious interior featuring vegan leather seating, a panoramic sunroof, and advanced features such as 9 airbags, 360-degree safety systems, and a gesture-controlled tailgate. Designed for families and tech-savvy users alike, it boasts dual 12.3” curved screen displays, wireless Apple CarPlay and Android Auto, and a premium SONY sound system. With a choice of stunning colors like Pearl White and Aurora Green, the Tiggo 8 Pro is poised to redefine premium SUV expectations in the market.

Tiggo Cross: The Tiggo Cross, a compact yet feature-rich SUV, offers a perfect balance of performance and practicality. Powered by a 1.5L turbocharged engine delivering 145 BHP, it features a sleek black dashboard, dual-zone climate control, a 10.25” touchscreen, and safety innovations including adaptive cruise control, blind spot detection, and a 360° camera. Its bold design and urban-friendly features make it a versatile choice for modern Bangladeshi drivers.

The event highlighted the synergy between high-performance engineering and cutting-edge technology. With ELF’s entry into the lubricants market and Chery’s new-age SUVs now available in Bangladesh.