Elevating Front Camera Up, Pop Up camera comes to reign 

Consumers are seeking more from their smartphones to not only to help them solve day to day tasks, but also to act as an accessory which complements their style. This striving for the best of both worlds will become even more evident in 2019, through technology upgrades and smartphone designs.

Most smartphones in the market today have their selfie cameras placed on the front screen itself, impacting the phone’s overall aesthetics, and reducing the size of the viewable screen.

To address this and achieve a true full-screen experience, Vivo’s engineers developed an innovative elevating front camera which is housed under the display. This world-first design was debuted in Vivo’s APEX™ Concept smart phone, and was later made available to consumers on Vivo’s NEX in June 2018.

With an elevating front camera, the pop up selfie camera is ‘hidden’ within the phone’s display – increasing the phone’s screen-to-body ratio by removing the regular notch. For those seeking a bezel-less screen, this is the perfect option.

When entering selfie mode, the front camera is automatically elevated, and when you’re finished, the camera will instantly retract. It can also withstand strong pulling and torsion force, and the front camera will automatically retract upon detecting an external force.

 Vivo, being one of the pioneers to achieve the ultimate bezel-less display, has become an inspiration for future smartphone designs. In 2019 we can only expect new feats of smartphone design innovation in the pursuit of bezel-less notch-free displays, and also making it available to mid-range smartphones, beyond the premium series.