Business

APR highlights potential for Lyocell to support growth of Textile and Garment industry in Bangladesh

Asia Pacific Rayon (APR), a leading global manufacturer of viscose staple fibre products, plans to highlight the potential for Lyocell to contribute to the continued growth of the textile and garment industry in Bangladesh at the upcoming Dhaka International Textile & Garment Machinery Exhibition (DTG). The exhibition will take place from February 20 to February 23, 2025, at the International Convention City Bashundhara, Dhaka.

A natural and biodegradable fibre, Lyocell is made from wood pulp sourced from sustainable plantations and is used to produce high-quality textiles and personal hygiene products. Lyocell by Sateri is manufactured using closed-loop processes that recycle water and solvents, which significantly reduce waste.
The growing demand for sustainable textiles in the global market presents a key opportunity to expand the reach of Lyocell by Sateri and solidify its presence in Bangladesh, which is APR’s key market.
The latest advancements of the Lyocell by Sateri product will be demonstrated at the DTG exhibition. Under the theme ‘Experience Lyocell by Sateri, Feel the Difference,’ APR will invite spinners, garment makers, and all partners within the textile value chain, to explore the wide-ranging, sustainable application of Lyocell by Sateri and collaborate on cutting-edge solutions.
This marks APR’s third consecutive year participating in DTG, reinforcing its commitment to supporting Bangladesh’s textile and garment industry. At the DTG exhibition, APR – which has more than 50 per cent of the viscose fibre market share in Bangladesh – will highlight the development of Lyocell by Sateri specifically tailored for traditional Bangladeshi attire, including kurta, sari, and three-piece suits.
Sachin Malik, Head of Commercial, Asia Pacific Rayon, said, “This year, we’re excited to showcase how Lyocell by Sateri offers a unique blend of comfort, sustainability, and aesthetic appeal, particularly suited for traditional Bangladeshi attires. We believe lyocell will be a game-changer and help establish Bangladesh as a leading hub for sustainable textiles”.
Tapan Sannigrahi, Vice President, Marketing and Downstream Development, Asia Pacific Rayon, added, “We are eager to demonstrate how the versatility of Lyocell by Sateri fibres can support the industry’s move to more sustainable practices, all while maintaining the highest standard of quality, comfort, and style. The DTG is a valuable platform for exploring collaborative opportunities with local manufacturers.”
Visit the APR booth at Hall 3-125 to learn more about Lyocell by Sateri sustainable properties, and its suitability for a wide range of applications. For more information about APR, visit https://www.aprayon.com/en/

 

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