Walton initiates its online sales promotion ‘e-Plaza’

he local multinational electronics giant ‘Walton’ has initiated its online sales promotion titled ‘E-plaza’ so that customers could make online purchase of wide ranges of appliances of the local brand. Walton Group’s Director SM Mahbubul Alam inaugurated the ‘e-Plaza’ as the chief guest at the “Online Sales Promotion Launching Programme” at its corporate office at the capital today (November 11, 2018).

The function was also attended, among others, by Walton Group’s Executive Directors Eva Rezwana, Amdadul Haque Sarker, SM Zahid Hasan, Nazrul Islam Sarker, Sirajul Islam, Tanvir Rahman and Md Rayhan, Deputy Executive Director Uday Hakim, Senior Additional Director Mofijur Rahman and other senior officials of the company.

From e-Plaza, customers can now buy more than 60 sorts of electronics, electrical, home and ICT products of Walton like fridges, televisions, air conditioners, mobile phones, laptops, computer accessories, washing machines, electric switch-sockets, electric fans etc.

Customers have to pay off the prices of the purchased products worth of more than Tk 5,000 from e-Plaza through their debit card, credit card, visa card, master card, nexus card, internet banking, bkash, m-cash, Rocket or other mobile banking. In addition, there is also cash on delivery facility for the purchase of appliances worth of below Tk 5,000.

On the online purchased of Walton products, customers will also enjoy maximum 20 percent discounts and free home delivery facility within the 15 kilometer of the Plaza, selected by the customer. Very soon, customer of e-Plaza will get the facility of purchasing Walton products at EMI (Equal Monthly Installment) facility through using their credit cards.

Speaking at the function SM Mahbubul Alam said that the prime objective of initiating the online sales promotion ‘e-Plaza’ is to make the availability of Walton appliances more ease. This service will not only ease the customers’ access to Walton sales network but also increase the company’s sales to large scales, he noted. During the function, the Walton Group’s Director set a target of fetching Tk 100 crore from ‘e-Plaza’ sales.

The company’s Executive Director to Supply Chain Management Md Tanvir Rahman said, customer will get this new service under the Walton Plaza sales network. The company’s strong delivery channel will play a remarkable role in reaching the online purchased products to the desired customers within a reasonable time.

Now, the respective personnel are getting lots of trainings on providing improved and highest standard customer service, saying it he hoped that the online sales service would be more popular among the customers like Walton Plazas and distributors’ sales networks.

Walton Group’s Executive Director Uday Hakim said, Walton is now the top brand in the local electronics and electrical appliances market. With the aim of reaching its wide ranges of appliances each and every houses of the country, he said the local brand undertook a coordinated marketing strategies through combination of plaza, distributors, corporates and online marketing.

Initially, customers will get e-Plaza service from a total of 12 Walton Plazas under the areas of Dhaka, Gazipur, Narayanganj, Savar and Chattagram. The other plazas across the country will be brought under this online sales promotion network step by step.