TikTok launches TikTok Now

As the home for creating engaging content and discovering new and exciting communities, today TikTok expands their suite of creation tools as they continue to foster authentic and spontaneous connections on the platform with TikTok Now.

Making possible deeper connections and fun entertainment in an easy-to-use format, TikTok Now invites users and their friends to capture what they’re doing in the moment using their device’s front and back camera. Users will receive a daily prompt to capture a 10-second video or a static photo to quickly and easily share what they’re up to.

The platform is experimenting with TikTok Now over the coming weeks. TikTok Now can be accessed from both TikTok and the new TikTok Now app. In some countries, TikTok Now may be available within TikTok, downloadable as a new TikTok Now app, or available in both formats. TikTok will continue to enhance the user experience as they learn more about how the TikTok community embraces this new creative format.

TikTok Now is designed with the safety and privacy of the community in mind. Creators are in control of deciding who can view or engage with their content. They can block others and choose which comments appear on their content. And if someone comes across behavior, they believe may violate the Community Guidelines, they can report it for review. If someone under the age of 16 creates an account to use the TikTok Now app, just like TikTok, their account will be private by default.

Those under the age of 18 will not be able to share their content to the Explore feed. People aged between 13 and 15 will have commenting options limited to Friends only to help protect against unwanted interactions. Those 18 and over have additional sharing settings. In addition to sharing with mutual friends, they can opt to share their posts with the broader TikTok Now community based on the privacy settings they have chosen.