TikTok has announced its first partnership with Coke Studio as the Official Entertainment Partner for Season 3 of Coke Studio Bangla. This partnership marks a significant step in bringing innovative entertainment experiences to audiences both locally and globally.
Coke Studio Bangla, the digital first platform, renowned for its innovative approach to music and entertainment, has captured the hearts of millions across the region and beyond. Its unique blend of traditional Bangladeshi sounds with modern musical influences has not only reshaped local music perceptions but has also garnered international acclaim.
Under the new partnership, TikTok will offer exclusive content including behind-the-scenes footage, artist interviews, and other unique content experiences from Coke Studio Bangla. This collaboration aims to deepen the connection between artists and their audiences, allowing fans an insider look at the creative processes behind their favorite music productions.
Coke Studio Bangla has already demonstrated significant digital engagement, with their dedicated TikTok account amassing over 100,000 followers since the beginning of the season. TikTok has also facilitated a dedicated landing page for Coke Studio Bangla where users can follow the latest updates, their favourite artists, know about the new releases and use the soundtracks.
Speaking about the partnership, Pooja Dutta, Head of Content Operations, South Asia, TikTok, stated, “We are thrilled to partner with Coke Studio Bangla for their third season. This partnership underscores our commitment to providing our community with rich, engaging content while supporting the vibrant cultural fabric of Bangladesh.”
“Coca-Cola’s love for Bangladesh’s rich culture, diverse music, and the people are what led to the inception of Coke Studio Bangla. TikTok is an innovative platform and a great place to amplify the reach and impact of Coke Studio Bangla. We are excited about how this collaboration is an opportunity for more listeners to engage and enjoy their favorite music,” said Ju-un Nahar, Managing Director, Coca-Cola Bangladesh Ltd.
The collaboration is expected to not only boost viewer engagement but also set new trends in how music platforms and tech companies can collaborate to create enriching, culturally diverse content that has mass appeal.
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