The Overwhelming Success of Daraz-Visa Journey

: Daraz and Visa started their journey together on 6th March 2019 with a view to enhance customer experience and to ease the mode of online payment in Bangladesh. Since the time that Daraz(daraz.com.bd) has partnered with Visa, due to the efficacious procedures of these two organizations, Daraz has been able to provide an exceptional online transaction experience to its customers.

Recently, Daraz and Visa collaborated for the world’s biggest sale, the 11.11 campaign where they jointly provided unique facilities to the customers. It included a 10% discount for all Visa cards issued in Bangladesh which showed an amazing result during the campaign.  This has been a great opportunity for customers buying different categories of products to avail of a discount on paying online for their purchases. Categories that saw the largest number of transactions were – Smartphones, Air conditioners, Fashion, Grocery, Health & Beauty. Through the 11.11 campaign, Daraz(daraz.com.bd) saw 4 times the number of Card on file (COF) transactions compared to other campaigns.

Daraz and Visa have also, till now, organized various successful campaigns together, including the Card on File (COF) campaign in July. The COF campaign was held to encourage shoppers to securely save their Visa Card details on the Daraz website for seamless and smoother future transactions. During the COF campaign, many customers used the COF facilities and the campaign was a great success for all parties involved. In addition, during the other campaigns because of the various facilities offered by Daraz(daraz.com.bd) and Visa, there was a significant surge in the sale of products on the Daraz website, and customers provided glowing reviews regarding the offers of Daraz and Visa. Due to the collaborative efforts of Daraz and Visa, the overall success rate of online payments has increased from 58% to 67%, significant growth in less than a year, with some issuers seeing a payment success rate as high as 88%. It also encouraged a large number of consumers from different banks and emi partners of Daraz to shop online during the sale.

Daraz(daraz.com.bd) and Visa jointly wish to ensure authentic, secure and hassle-free online shopping experiences for their customers in the coming days. It is expected that the collaboration between these two companies is going to be a “Benchmark “in the e-Commerce industry of Bangladesh and customers will enjoy numerous facilities due to their joint endeavors.