Samsung Electronics secure 19-year streak as global TV market leader

Samsung Electronics has secured its position as the global leader in the TV market for the 19th consecutive year. According to market research from Omdia, the South Korean tech giant has attained a 28.3 percent market share in the global TV market in 2024. Samsung Electronics has maintained the number one ranking in the global TV market since 2006 due to its commitment to premium and ultra-large screen innovation and cutting-edge technology.
Regarding such a remarkable milestone, Shahriar Bin Lutfor, Director, Head of Business, Consumer Electronics Division, Samsung Electronics Bangladesh, commented, “We are thrilled to be recognized as the market leader in the global TV sector for 19 consecutive years. It is a testament to our customer’s trust and loyalty. We are committed to shaping the future of the TV industry with cutting-edge technology.”
Samsung has solidified its leadership in the high-end market by capturing a market share of 49.6 percent in the global premium TV segment ($2,500+) and a 28.7 percent market share in the ultra-large category (75-inch and above). The South Korean tech giant has also continued to maintain and strengthen its leadership in QLED and OLED segments: a 46.8 percent market share in QLED and a 27.3 percent market share in OLED.
With 8.34 million units sold, Samsung has strengthened its leadership in the QLED category. The global QLED TV market has also witnessed significant growth, surpassing 10 percent of total TV sales for the first time. With 1.44 million units sold in the OLED segment, it marked a year-over-year (YoY) increase of 42 percent and 4.6 percent in unit sales and market share, respectively, reflecting strong customer demand for OLED innovations.
At CES 2025, Samsung showcased Vision AI, a leap in AI-powered screens that surpasses traditional entertainment. By analyzing users’ intents and habits, Vision AI will deliver a seamlessly personalized viewing experience that will change the future of home entertainment.