Paragon Group invests on Aadi Bd Ltd to penetrate the global e-commerce market by promoting local products

Aadi, an online marketplace (aadi.com.bd) focused on selling ‘Made in Bangladesh’ products outside Bangladesh, has recently raised a formal investment to cover the angel round funding requirements of the company after operating a year in the market. Paragon group – one of the largest group of companies in the country – has joined hands with Aadi on its journey to take the Bangladesh virtual marketplace to the next level through this cross-border e-commerce collaboration.

Paragon held an official signing ceremony in its corporate HQ to close this round of funding and declare the partnership between the two companies. Present at the ceremony Moshiur Rahman, Chairman & Managing Director, Paragon Group, Yasmin Rahman, Director, Paragon Group, Kazi Nazrul Islam, Chairman, Aadi, Fatima Begum, Managing Director & CEO, Aadi, and Anma Shahinm, Director, Aadi, along with other high-ranking officials of both the companies. Upon this signing, Paragon group now holds 35% equity of Aadi Bd Ltd
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Aadi is focused in promoting the manufacturing strength of Bangladesh at a b2c level globally. It aims to utilize our strength in RMG and the Jute & Leather industry by facilitating our retailers, manufacturers and artisans to sell directly to the global market without incurring additional cost.

Launched in December 2018, Aadi is currently focused on removing all the barriers of international selling for the local fashion retailers and manufacturers. Aadi already has 100+ partners in its platform who are selling globally through Aadi’s online marketplace. Through their successful operations, Aadi has already built up strong strategic partnership with DHL as their logistics partner and can deliver any product to 220+ countries within 3-5 days. For facilitating international payments, it has partnered up with EBL and is capable of handling all foreign transactions. Although Aadi targets the global market, it has special focus on the NRB (Non-Resident Bangladeshi) community to meet all their shopping demands from Bangladesh.