MoU signing between Fair Electronics Limited and Unilever

Unilever Bangladesh Limited and Fair Electronics Limited, authorized distributor of Samsung in Bangladesh, has recently signed a Memorandum of Understanding at the office of Fair Electronics Limited. This partnership is a joint promotion with Samsung Washing Machines and Surf Excel Matic washing powder. Through this campaign, both organizations aim to raise awareness among consumers on using a specialized detergent powder for washing machines for better washing performance.

On purchase of every Samsung washing machine (Topload/Frontload) from Samsung outlet, consumers will get 1kg of Surf Excel Matic (Topload/Frontload) for free. Additionally, Surf Excel is also offering a yearlong subscription to consumers, where they can get Surf Excel Matic delivered to their homes free of any delivery charge. The offer will continue till March 2019.

From Unilever Bangladesh, Tanzeen Ferdous Alam, Marketing Director, Home Care, Food & Refreshment; Zeeshan Bayezid Rahman, Category Head, Fabric Solutions; and Ashreen Mridha, Brand Manager, Surf Excel were present. From Samsung Bangladesh: Shahriar Bin Luthfor, Head of Business, CE business; Khandaker Ashik Iqbal, Head of MARCOM and Md. Shariful Islam, Product Manager, HA were present. From Fair Electronics Limited, Mohammed Mesbah Uddin, Chief Marketing Officer, Fair Group; Firoze Mohammad, Director Operations, Fair Electronics Ltd; Md Mushfiqur Rahman, Product Manager, Fair Electronics Ltd and Ziaur Rahman, Product Manager, Fair Electronics Ltd. were present.