Anchor launches “Shopnojoyi Ma”

To fulfill the dreams of her children, Anchor launches “Shopnojoyi Ma”. With the courtesy of New Zealand Dairy Products Bangladesh Limited’s renowned brand, Anchor launches a contest where mothers to fulfill her dreams for her children, named “Shopnojoyi Ma”.

As children grow up, so do thedreams of their mothers. Mothers, who shape their children little by little to prepare them for their dreams, breaking every little obstacle or barrier till the very end when she cheers for their success, behind every success story are these compassionate and strong mothers for whom this contest has been arranged. The contest was inaugurated through a Press Conference at Hotel Sonargaon at 11:00 AM today.

Only mothers with children aging from 5 to 12 can participate in this contest. To take part in the contest, the participants have to write a story describing her past and future efforts to fulfill her child’s dreams and send it to Anchor’s address. One participant can send in several stories. With every story, the participant has to mention a unique 6 digit code they can find on a 500gm Anchor Milk packet.

The entries by the participants will be judged by their intelligence and creativity by a renowned jury panel to find the ultimate Shopnojoyi Ma. The winner of the contest will receive the prize of a 10 lakh taka education scholarship to fulfill her child’s dreams. Other prizes include a 2 five lakh taka, 3 two lakh and 95 one lakh taka in total crore taka worth education scholarships in 101 prizes.

New Zealand Dairy Products Bangladesh Limited’s Fonterra brand’s Marketing Manager, G. M. Kamrul Hasan, New Zealand Dairy Products Bangladesh Limited’s Head of Marketing, ObaidulHaque, Head of Sales, M. M. Arslan and many others were present at today’s press conference.